Add the author, category, article ID and publish date to the pageview as custom dimensions from your WordPress header code, register them in your analytics, and every report can then be split by author or category. PubPulse gives you a ready-made WordPress snippet that sends all of them.
"Which writer brings the most readers?" and "Which section is growing?" are basic questions for an editor, yet most analytics tools cannot answer them without custom work. The page URL alone does not say who wrote the article or which category it belongs to.
The data to send
| Dimension | Example | Used for |
|---|---|---|
| author_name | asha-mehta | writer reports |
| category_name | Health | section reports |
| article_id | 48211 | joining with your CMS or ad data |
| published_date | 2026-11-05 | age of content: new vs evergreen |
Sending it from WordPress
WordPress knows all of this on every single post, so the simplest way is to print it into the tracking call in the page header. The PubPulse Analytics plugin does exactly that once you paste your data domain; if you prefer no extra plugin, the same snippet is in Settings → Tracking Code → Via WordPress Plugins for an Ad Inserter block with PHP enabled. Either way it sends:
pubpulse('pageview', {props: {author_id: 7, author_name: "asha-mehta", article_id: 48211,
article_title: "IVF cost by country", category_id: 3, category_name: "Health", published_date: "2026-11-05"}});Press Register these dimensions on the same page, and Author, Category and the rest appear as tabs in the Content report.
Comparing writers fairly
Raw pageviews favour whoever writes the most. Better comparisons:
- Readers per article: users divided by articles published in the period.
- Average time on page: are readers actually reading?
- Source mix: a writer whose traffic is 90% Discover has a different risk from one with steady search traffic.
- Evergreen share: views on articles older than 90 days, from the publish date dimension.
Sections and categories
Split any report by category to see where growth comes from. Combine with the source: a category growing only on Facebook is a campaign, one growing on search is an asset.
Privacy
Author and category are about your content, not about your readers, so they add no personal data.
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