PubPulse classifies every visit whose referrer or utm_source comes from an AI assistant — ChatGPT, Perplexity, Claude, Gemini, Copilot, DeepSeek, Mistral, Grok, Meta AI or You.com — as AI traffic, and reports users, sessions, pageviews and landing pages for each assistant.
Why AI traffic needs its own report
AI assistants now answer many questions that used to go to a search engine. When they cite your article, some readers click through. In Google Analytics these visits are mixed with ordinary referrals; PubPulse separates them so you can see the trend, the pages AI assistants like to cite and how engaged those readers are.
Assistants PubPulse recognises
| Assistant | Recognised from |
|---|---|
| ChatGPT | chatgpt.com, chat.openai.com, utm_source=chatgpt.com |
| Perplexity | perplexity.ai, utm_source=perplexity |
| Claude | claude.ai |
| Google Gemini | gemini.google.com |
| Microsoft Copilot | copilot.microsoft.com |
| DeepSeek, Mistral, Grok, Meta AI, You.com | their chat domains |
What you see
- Users, sessions and pageviews per assistant, with the change against the previous period
- The landing pages each assistant sends readers to
- Real-time AI visits in the live view
- Filters: combine "AI traffic" with country, device or any custom dimension
How to get more AI traffic
Assistants cite pages that answer a question clearly and early, use structured data, and are allowed to be read by AI crawlers. Our guide How to track AI traffic from ChatGPT and Perplexity explains what to measure and what to change.
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